Chicago Department of Public Health

We partnered with CDPH to encourage women in Chicago’s most underprivileged neighborhoods to get prenatal care. As the lead designer I collaborated with the creative team to concept, design, and produce the entire campaign, ultimately spanning print, transit, digital, outdoor, and social media. Tightly cropped portraits, bold type and a bright color palette were all implemented to create a sense of empowerment and help the campaign stand out.